“We are building an enduring American moto brand. Underpinned by values of integrity, quality, good design and fun.”
Colin Godby, CEO Dust Moto
Challenge
In 2024 Dust Moto grew quickly from prototypes to mass production of the Hightail driven by pre-orders from dirt bike enthusiasts.
The Hightail supply chain spans 250 parts, from 12 factories, located in 5 countries ending with final assembly in the USA.
The challenge became implementing procurement and quality control processes that functioned as a real-time single source of truth.
Dust Moto engineers required the following from their global supply chain:
- Siloed workspaces for all factories.
- Data integration of factories products, parts and SKUs.
- Real-time alerting and in-platform messaging for all stakeholders.
- Digital bill of materials with live editing with change logs.
- Inspection documentation and test submissions analytics.
Solution
Colin Godby and a talented internal team looked to build a platform solution. Applying first principle thinking, Dust Moto launched a powerful value chain built on Airbatch.
Airbatch’s integrations and automations allowed Dust Moto to fully onboard and implement across their supply chain with $0 cost.
The engineering team at Dust Moto could now leverage AI into their workflow and apply ML to data.
- Automated quality control on future POs.
- Integrated data from real-time field reports.
- Optimized procurement from analytics.
Dust Moto digitized their supply chain ensuring high quality products, happy customers and next-gen manufacturing operations.
Impact
to deployment
pass rate
expense savings
human labour
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